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Our Spaw Day: PetSmart Grooming Experience #petexpressions

Screen Shot 2014-03-25 at 9.24.56 AM*Disclosure: I was contacted by PetSmart and asked to review their new Pet Expressions experience. All expenses on our Spaw Day trip to their grooming shop were covered by PetSmart, but these opinions are my own and were in no way influenced by another person.

If you have a pooch, then you might enjoy hearing about our recent trip to the PetSmart groomers so that our little PipSqueak could experience a “Spaw Day”…PetSmart style! They recently added a new line of fun and colorful Pet Expressions that make grooming so much fun!

BEFORE: Here is PipSqueaks before photo (he still had a little green paint on him from St. Patrick’s Day!):PetSmart Groomer

AFTER: We selected a heart stencil for his side, and a blue chalking for his tail, it turned out so pretty:

PipSqueak Groomed

About Pet Expressions: Heads will turn and tails will wag with hip, on-trend grooming styles now offered at PetSmart® (NASDAQ: PETM) in-store salons. The new Pet Expressions – including chalking, stenciling and feathering – provide safe, creative ways to show off dogs’ personalities and coordinate seasonal looks with temporary fur color accents and accessories.

“In creating Pet Expressions, we looked at all the moments pet parents love to share with their pets and how to add fun and creativity to those experiences,” said Anne Dament, PetSmart’s vice president of services. “We also wanted to make sure the safety, health and happiness of pets stays at the forefront of all grooming. PetSmart groomers participate in hundreds of hours of training, a portion of which is dedicated to chalking, stenciling and feathering.”

Pet Expressions: What’s Trending Now

The three core services of Pet Expressions build on the popularity of human-inspired trends. Everyone from celebrities to kids’ classmates has been spotted with decorative feathers or streaks of color in his or her hair.

  • Chalking: This colorful, non-toxic product has a composition similar to sidewalk chalk that can be easily washed out of a dog’s fur. Available in a variety of hues, a typical application will last from one to six days and is best for dogs with longer fur. Prices range from $2 for a streak and $6-15 for custom ears, tails or other areas.
  • Stenciling: This pet-safe, temporary color is sprayed onto shorter fur in fun shapes such as stars, hearts and paw prints that will change with seasonal trends. They are easily removed with soap and water. Prices are $4 for one stencil, $6 for two and $8 for three.
  • Feathers: Similar to a human’s hair extension, these ethically sourced feathers are handmade into designs in the U.S. and affixed into dogs’ fur to withstand brushing or bathing. Prices are $10 for one feather and $18 for two.

Pet Expressions will be available at almost all grooming salons in PetSmart stores in the U.S., Canada and Puerto Rico. Trained PetSmart groomers can help select the style, colors and placement of chalk, stencils or feathers that will show up best on dogs’ fur. All dogs must be 12 weeks or older, and is currently only available for dogs. Pet parents can share their pets’ experience with Pet Expressions with hashtag #petexpressions.

Regular grooming leads to a happier and healthier pet. PetSmart groomers can evaluate a dog, helping to address a range of health and comfort issues including matted fur, problem nails, bad breath, skin problems and shedding. For more information about salon services, visit the PetSmart website here.

Our thoughts? This was such a fun experience! We are already huge PetSmart fans, but I was so impressed with the customer service in the grooming salon. They were so good with PipSqueak and they treated him like royalty.

They were very helpful in checking PipSqueak in and they went over all of the options with me, and they seemed to really care about the services that they were providing him with and I really appreciated that they treated him (and me!) with care and concern.

I love what a detailed job they did, right down to clipping his toenails and trimming around his little feet. They checked his ears and they even sent him home with a report card!

Best of all, I was really excited to learn how affordable not only the PetSmart grooming experience is, but the Pet Expressions are very affordable as well! Starting at only $2, you can add a fun streak of color to your dogs grooming experience!!


Meet the author – Keri Lyn

The creative and frugal mind behind She Saved for over 12 years now, Keri Lyn shares her adventures in parenting along with her love for family travel, country living and brand marketing. A self-proclaimed “brand loyalist”, Keri Lyn is known for her strong and enthusiastic voice when it comes to the products and brands that she loves. She Saved has become a community for like-minded consumers who appreciate saving money, time and sanity by getting the best deals on quality products and experiences.

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  1. This is SO cute! I have a little dog named Sam who would be adorable with a stencil. Pippy looks so cute! And REALLY affordable. Love it! Thanks for sharing!

  2. Okay, that is adorable! I don’t have a dog, but my step mom LOVES this stuff! I’ll let her know!

  3. Thanks Alli… yes I think its going to be a big hit with dog owners… we (he) gets so many compliments wherever we go, lol!

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