I am so pleased to share with you that I was recently selected as a Peanuts Ambassador. A huge part of this includes celebrating the fact that this December marks the 50th year that A Charlie Brown Christmas! has been airing on television. I know that it is, and always has been, a very special part of our Christmas celebration and I am so happy to see that it has carried over through several generations.
Last week I had the exciting opportunity to interview Lee Mendelson who was the Executive Producer of the legendary tv special: A CHARLIE BROWN CHRISTMAS. I was really excited for the opportunity, but didn’t realize how special the conversation would be until after I hung up the phone. It was so neat to hear Lee speak first hand of his experiences with Charles Schulz, especially regarding the making of A CHARLIE BROWN CHRISTMAS. I loved hearing that Mr. Schulz wanted to include a bible reading in this movie, and it was neat to hear how that all came to be. Mr. Mendelson was so full of energy and wonderful memories, I could have listened to him all day!
There is so much history with the Peanuts empire and very few people who were there to see it all come to be. This was such a neat opportunity, and I am really glad that I get to share it with all of you. If you are a Charlie Brown fan, I think you will enjoy hearing what Lee had to say:
Q1. How did the special come about?
Lee: To my amazement, When I called Sebastopol, California Charles Schulz’s name was in the phone book; and I called him and told him I was a documentary filmmaker and wanted to do [a film] on Charlie Brown.
And [Schulz] said: “Thanks for the call, but I’m not interested in animation.”
[Before I hung up] I asked him, “…did you happen to see the Willie Mays documentary last month on NBC?” [When he answered in the affirmative] I said, “We did that show…” There was a long pause, I’ll remember that pause for my whole life, then he said, “Well if Willie Mays can trust you with his life I guess I can trust you with mine.” And that’s how we got together. So Willie Mays is responsible for A Charlie Brown Christmas.
So we did the documentary… and we needed some music.
[Vince Guaraldi] was a Charlie Brown fan. He had no money, I had no money. We agreed to a speculation to have him do the music for the documentary [and] about two days later he called… that’s the first time I ever heard Linus and Lucy, which became our theme.”:
Q2. How was Coca-Cola involved?
Lee: I got a call from a representative of Coca Cola. “Have you and Mr. Schulz ever thought about doing a Christmas show?” I lied and said, “Oh, all the time.” And they said, “Well it’s Wednesday so if you could shoot us an outline by Monday we might be interested at looking for a Christmas show.”
So Bill Melendez [and Schulz] flew up and we sat down, and in about four hours we came up with the outline for what would become A Charlie Brown Christmas, sent it to Coca Cola, they bought it, and we went ahead and produced the show for the next six months.
Q3. How did you and Bill Melendez (the animator) collaborate with Sparky on the script? What were some of your ideas that made it into the storyline (ie, the pathetic Christmas tree)?
Lee: The three of us got together. [Schulz] had a done few strips about the school play at Christmas time, so that was going to be the basis of it and he wanted to talk about the commerciality of Christmas and he also said, “We really should tell what Christmas is all about… I think we should have Linus read from the Bible.” At which point, both Bill and I didn’t know quite what to say except to say, “That’s never happened to our knowledge. We don’t think they’ve ever animated stuff from the Bible and Schulz said, “If we don’t do it who will?”
I had read something about Hans Christian Andersen’s little fir tree and said, “Maybe we could do something about a tree that he picks out.”
Bill said, “We should have a dance sequence with all the famous dances from 60s,” which is that famous dance sequence where each animator had his character doing a different dance from the 60s.
Q4. Ditto for the music. We understand you wrote “Christmastime is Here.” How did that come about?
Lee: [The show] was too slow and I couldn’t put my finger on it and I said to Bill, “You know that opening melody when they’re skating is beautiful maybe we could get some songwriters to quickly put some words together and record it… everybody was busy. I don’t know what possessed me, but I took out an envelope.. and I literally wrote the words on that envelope in about ten minutes. It never changed, it was like writing a poem. We got some kids together and they sang it.
Last week we heard that that album passed 50 million in sales in 50 years.
Q5. Why did you go with children for voice actors? Afterall, this was rather unheard of at the time, wasn’t it?
Lee: That was going to be a big gamble because up to that time adults had done kids voices.
Q6. What were the initial reactions from CBS to the special?
We took it to CBS and they didn’t like it. The executives thought it was too slow, they didn’t like the kid’s voices, they said “What is jazz doing on a Christmas show?”
Lee: They said, “It’s scheduled, but [we’re] afraid this’ll be one and out.”
Q7. How about the media? Did it get good reviews when it first debuted?
Lee: [A CBS executive said] “We got a guy from Time magazine here, but I don’t think we should show it to him.”
I said, “What’ve you got to lose? Show it to him.”
He came out with a glowing review, [saying] that the thing should be run every year.
Q8. Why do you suppose it was such a huge ratings success when it debuted in 1965?
Lee: I swear I don’t have any idea. There were [three] things that helped us: Time magazine reached a huge audience; there were only Three [TV] networks, you only had 3 choices; and TV Guide was kind enough to run a two page or four page spread for us. TV Guide back then had a tremendous impact.
Q9. And why do you suppose, 50 years later, that it’s still such a hit?
Lee: It’s become a generational thing. I think, first of all, it has all the great philosophy of Charles Schulz. The truths, the philosophy, and the Midwest background he had has been so enduring, and continues on to this day.
Certain writers are timeless, he’s timeless.
[Second], there’s an innocence in A Charlie Brown Christmas. There are truths in [it] that are as good today as they were then.
Q10. Did you think it would be a hit at the time?
Lee: We previewed it two weeks before it aired. It looked very slow to Bill and I, and when it was over, Bill and I looked at each other and one of us said to the other, “ Oh God, I think we’ve ruined Charlie Brown.” And one of the animators in the back row, Ed Levitt a famous animator, stood up and said, “You guys are crazy, this is going to run for a hundred years.” And we said to him, “What are you smoking?”
Q11. What is your favorite scene?
Lee: Obviously, Linus reading from the Bible is something that will endure for years and years. The dance scene was fantastic because it captured all the spirit of the 60s and all the dance moves of the 60s.
Q12. What does the special mean to you?
Lee: I hear every year that this is the one time that families get together and can enjoy something together. I think Tom Hanks said on one of the interview shows that Christmas doesn’t start until A Charlie Brown Christmas comes on.
It’s become such a big tradition over the years, and to be able to bring families together every year, that’s the biggest thrill.
And it allowed us to go on to do every kind of show. We did Charlie Brown shows on cancer, on war, on Arbor Day. The networks never told us what shows to do. We had a creative freedom that was staggering. and to have another 5-6 year contract with ABC, who gets 5-6 years? Nobody, except Charlie Brown.
Q13. How did Sparky feel about it after it aired?
Lee: When the show came on he was thrilled. He was thrilled with the ratings, he was thrilled with the response. He said, “Let’s do some more.” For 38 more years, we did 52 more shows and 4 movies.
THE GIVEAWAY: One lucky winner will win this lovely keepsake figurine from a new collection by America’s favorite folk artist, Jim Shore:
The BEST part….the Giveaway: ONE lucky SheSaved reader will win (US only) the Jim Shore Charlie Brown figurine shown above!
I will leave this giveaway open until Tuesday night, November 25th(mnt time) … once closed, I will select one winner who will have 48 hours to contact me to claim their prize! GOOD LUCK!!
The creative and frugal mind behind She Saved for almost 12 years now, Keri Lyn shares her adventures in parenting along with her love for family travel, country living and brand marketing. A self-proclaimed “brand loyalist”, Keri Lyn is known for her strong and enthusiastic voice when it comes to the products and brands that she loves. Passionate about family and the challenge of raising good humans (through the teen years, no less!) Keri Lyn has also served as a brand ambassador to many brands including her time as a Hilton Mom Voyage travel writer and currently an O Mag Insider for O, The Oprah Magazine and the 2019 recipient the O-verall Contribution O-ward.